75th anniversary Excellence in furniture Furniture

Celebrating 75 years of excellence

A legacy of 75 years of industry expertise and quality

We are thrilled to announce that V R Flowers & Son, your trusted local furniture and carpet store in Seaford, East Sussex, is celebrating its remarkable 75th anniversary! As a family-run business spanning four generations, we take immense pride in serving our valued customers and being an integral part of the community. This milestone is a testament to our commitment to providing top-notch products and exceptional customer service.

Trusted authority in the furniture and carpet industry

Throughout our 75 years in the business, we have maintained our traditional values with very high standards of customer service along and an enviable reputation for quality and choice for sofas, beds and bedroom furniture, dining room sets and flooring ranges.

Styles and manufacturers have come and gone during this time, but we have tended to concentrate on the best of British manufacturers who have certainly stood the test of time.

Nothing but the best for our customers

Our top brands include prestigious British household names such as Hypnos, who have been manufacturing beds for over 120 years. Their commitment to manufacturing excellence is outstanding. Parker Knoll have also stood the test of time. Established for over 150 years, they are well renowned for designing and developing the British sofas and chairs of the highest possible quality.

G-Plan another design favourite which started in 1953, has been a benchmark for classic British design. Every sofa and chair is built for real life and it is an iconic British brand.

Another of our famous brands is Cormar Carpets an award-winning, British, family-run business and has been making carpets since 1956 at their Lancashire mills. Voted “Best Carpet Manufacturer 2022” by readers of Interiors Monthly and award winners of F1 “Carpet Supplier of The Year” since 2008.

In fact, most of our brands are British, they are proud, family businesses like ourselves, that have built their reputations over generations with good quality, value and exceptional service. We have just mentioned a few above, but there are many others which we will be featuring in our new website later this year.

Valuing our customers

Our customers are the heart of our business, and their satisfaction is our top priority. We strive to enhance their shopping experience without many of today’s temptations. Our staff’s expertise regarding products and their commitment to service, empowers customers to make their own informed decisions.

One of the main benefits of shopping at V R Flowers and Son is that people can sit on the furniture, they can feel and see the fabrics, find out about the manufacturing, the materials used, the ordering process and so many other things you need to know when choosing a new sofa, bed, mattress or dining table.

If you want to know about sustainability – we can help you. Are the fabrics treated, and if so, with what? What are the guarantees, and ‘yes’, we offer free delivery to many areas in East Sussex – not just Seaford!

Staying ahead of the curve

Our customers span many generations, so we offer traditional and contemporary furniture to suit all homes and lifestyles. We have four floors of furniture and carpets which is constantly changing as our customers coming back for more! We showcase everything from sustainable furniture options to innovative designs to inspire our customers.

Celebrating 75 years in the Seaford Community

As we celebrate 75 years of serving the Seaford community, we express our deepest gratitude for the loyalty and support of our customers.

As we move forward to our anniversary celebrations on Friday, here’s to many more years of providing exceptional furniture and carpets for your homes!

If you would like to join us on Friday, 29 September between 4pm and 7pm for refreshments and live music, please email your details to or phone 01323 892040.


Trend spotting at the furniture show

Having recently attended the January Furniture Show, delayed until April due to Covid restrictions, I took it upon myself to do some trend spotting. Being the UK’s largest and most prominent furniture show, where better place to do it?

Although it was delayed and far smaller than previous years, the 2022 show was still well worth attending. Based in Birmingham’s NEC, ordinarily taking up 5 large halls, it is a fair distance from little Seaford but worth the long drive once a year. Some of the more prominent manufacturers such as Parker Knoll, G-Plan and TCH were not in attendance, but this gave greater provenance to the smaller, sometimes overlooked, manufacturers. There was a pleasure in this as I discovered some new suppliers worth considering in the future. There’s no harm in bringing new and exciting products to our customers!

Bring colour back to your home

Many of the latest trends were displayed in a variety of colours. Stylistically, there was not a great deal of ‘mould breaking’ this year, but that is to be expected when you consider that we are not long out of Covid restrictions and, some countries, are still experiencing it. That said, there was some stand out colours moving forward into the 22-23 season. A heavy focus on deep bottle green was featured across many stands. The colour is a favourite of mine. Dusky pinks seem to still have a position but to a lesser extent than in previous years. A pleasant surprise would have to be some more earthy colour options appearing, such as terracotta and pastel greens. Brighter blues and even the occasional yellow also featured, something I didn’t expect but was pleased to see some new and exciting colours on the stands. Dare I say it, grey has somewhat faded off into the distance, which is a welcomed change. It would be fair to say that the pallet of colours available to consumers is growing. I regret not photographing this, but one stand was full of paisley patterned furniture – the whole stand! Whilst I wouldn’t want to comment on the desire for that cover style, it was definitely a standout in my view.

Cabinet furniture

Upholstery aside, the cabinet furniture section remained relatively unchanged. It seems the UK has settled on the styles they like, and that’s that. The familiar oak options were plentiful and in varying degrees of qualities and shades; there’s no surprise there. Some more ‘Nordic’ options were coming to the forefront with ash-coloured tops, but these are not revolutionary. I had noticed a trend in the switch from bulky oak options to a more minimalistic approach; more on that below. Pleasingly, there were some more modern designs around, which is a big step for cabinet furniture.

Accessories for the home

Accessories wise, JFS did not disappoint. The Kettle Interiors stand was the busiest stand by far, although this may have had something to do with the fact they had a fully stocked bar – not that I indulged, of course. Cold beverages aside, they did have some wonderful accessories – everything from small lamps for side tables to full-length mirrors. It really did give me some excellent inspiration for dressing up our 4 floors of furniture. Likewise, exhibitors such as Gallery had suitable offerings of accessories for your home. Geometrical shapes, splashes of gold, bronzed items, and some marvellous ‘trinkets’ were all on display. Truthfully, I could have spent the whole day and a considerable sum of money in just the accessory hall. Luckily, I had another member of staff to reign me in.

Designed room sets

With the 2022 Furniture Show over, I think the next 12 months of trading will be interesting. A definite shift from ‘just’ displaying furniture in groups to designing full-blown room sets is evident for all to see. This allows exhibitors and retailers to not be qualified interior designers to get the best out of their stores. In turn, this gives customers that much-needed inspiration. Adding a small splash of gold or a few accessories makes the home feel far more luxurious for not too much money.

See you in 2023, JFS!


beds and mattresses


Introducing a new way to order a mattress next day delivery from our supplier Harrison Spinks

We’d always advocate taking time to choose a mattress, come into the store, try out the different levels of firmness and comfort and take the time to find out what is best for you.

However, we also know there are certain times when you need a mattress without delay, and some customers simply do not want to wait.  This is one of the reasons why we are working with Harrison Spinks, one of the UK’s top brands, to deliver luxury handcrafted mattresses without the wait.

You can order online for convenience and call into the store to try out three of their nine models in the collection.

Velocity Mattress Collection from Harrison Spinks

There are nine models in the collection, from convenient Turn Free to luxury dual-sided mattresses. They all offer exceptional quality and comfort with various levels of support and sizes and prices to suit everyone.

Superior quality delivery fast

Each mattress is made by hand in their Yorkshire factory. They feature natural and sustainable fillings, home-grown hemp and flax, soft cashmere, cooling cotton, and British wool.

These mattresses are 100% foam-free, glue-free and FR chemical -ree. They use the innovative 100% recyclable Cortex Quad springs and are finished with a chemical-free mattress cover. EVERY part can be recycled – leaving zero to landfill.

Mattress next day delivery

The mattresses will come rolled, eco-packed and are available for delivery the following day for free or on a specific day of your choosing. They will arrive direct to your home, and your old mattress can be taken away for an additional charge of £25.

Visit the website for more details.

If there are any reasons for concern with your delivery, or the product, please note you would be dealing with Harrison Spinks direct, rather than our own customer service team.

Our full range of mattresses are still available in store

We are still offering the full range of Hypnos and Harrisons luxury mattresses as well as more affordable ranges, at Seaford furniture store. Rest assured as customers, you can continue to select your perfect mattress, and discuss the finer details with our experienced family team. We look forward to seeing you!



This is the best time to buy a Parker Knoll sofa and recliner

There are just a few weeks left to take advantage of our Parker Knoll summer promotion. Here’s a reminder of the 3 for 2 upgrade offers.

The Lifestyle Collection – upgrade from a 2-seater sofa to a large 2-seater or 3-seater free

The Lifestyle Collection, which has clean, modern lines and is available in a wide range of fabrics and leathers, provides the best experience when it comes to comfort.

In any of the Lifestyle models – Colorado, Dakota, Manhattan or Montana there is a free upgrade from a standard 2-seater sofa to a large 2 seater or 3 seater.

Parker Knoll Summer Offer

The Lifestyle Collection – upgrade to a power recliner for the price of a manual recliner

This power upgrade is available on manual recliners and there is no minimum or maximum order requirement. Parker Knoll’s expert motion technology allows you to relax into a perfect seating position

The same sofa upgrades are also available on the Parker Knoll Classic Collection, Evolution and Collection 150.

These ranges include Burghley, Canterbury, Devonshire, Henley, Oakham (AIS), 1701, 1702, 1801, Hoxton and Wycombe.

Therefore, we recommend popping into the store shortly as the Parker Knoll Summer Promotion ends 1 September 2021. Why not call in and talk through the benefits of purchasing these beautifully styled sofas and recliners?

They are available in a wide variety of neutral geometrics, sophisticated stripes and soft plains which will all stand the test of time.

For further information, please don’t hesitate to give us a call on 01323 892040



V R Flowers and Son are looking for an additional floor layer to join our team.

We are a family run business since 1948 and supply a variety of carpet, sheet vinyl and vinyl tiles for our customers in the Sussex area.We pride ourselves on providing customers with an excellent level of customer service and high-quality of fitting to ensure repeat business.

You will be working along side our flooring department who will organise the days work for yourself. All we need you to do is fit it! We would ideally like someone who has had multiple years experience in the floor laying trade as we require someone to start immediately.

Carpet and sheet vinyl experience is a must but we do not necessarily require someone who has experience in LVT fitting. We would also ideally like someone who has their own tools but this can be discussed at point of interview.

We run 2 vehicles and so, most days, a vehicle will be available to you. You must hold a full clean UK driving license in order to be insured under our fleet policy. We pay competitive rates and you will be paid per square meter plus additional for certain aspects of the job – for example stair charge premiums. We also pay our fitters as promptly as possible once the job is completed.

Please call Will Flowers on 01323 892040 to find out more.

beds and mattresses

The world’s most sustainable bed?

We’re proud to be able to supply you the very latest from the world’s most sustainable bed manufacturer Harrison Spinks.

Harrison Beds, as most of our customers will undoubtably know them, have been on their sustainable journey longer than any other bed or mattress manufacturer. Harrison are the world leaders in luxury sustainable comfort.

The company has a commitment to protecting the environment and use only the finest sustainable materials for their handmade beds. In this respect, they are world-leading and their company ethos ensures their mattress manufacturing processes not only support healthy sleep but are totally kind to the natural world.

Harrison Spinks has a Carbon Neutral+ classification, and by the end of this year, they will be fully net carbon zero so if you want to order a luxury sustainable bed, this is the company that we would highly recommend.

Harrison’s Eco Promise

All new mattresses are fully sustainable.

Harrison sustainable bed and mattress

  • Mattresses are totally foam free and no foam is used in the construction of their beds.
  • They are also glue-free. Harrison Spinks has developed a revolutionary spring technology – CortecTM which improves sleep experience and ensures the mattress can be fully recycled at end of life.
  • Everything is manufactured without FR chemical treatments with only the finest natural and sustainable ticks and fillings.
  • The mattresses are fully recyclable at end of life. The company offer to recycle their mattresses without charge, at their own recycling point.

The company’s achievements over the past twenty years are remarkable and they are certainly driving change to give you a better night’s sleep in more ways than one.

If you are interested in reading more about their sustainability commitment and their journey

If you would just like to visit the store to have a look at these remarkable beds and talk to one of our knowledgeable staff, please don’t hesitate to call into our furniture and bed showroom in Seaford. We’d love to see you.


Special offers on Hypnos Divans Sets

Due to new stock arriving, we have some amazing offers on four Hypnos divan sets and beds. Why not take advantage of immediate delivery, when normally you would be looking at a 12-week wait.

Hypnos beds are found in the world’s best hotels, made in GB from natural and sustainable products; they are truly fabulous beds. Once you have sampled the comfort of a Hypnos bed, you will never want to change!

Hypnos Melody Pillow Top King size Divan set

The Melody pillow top boasts a sumptuously soft layer of wool, natural Talalay latex and Solotex™, together with Adaptiv™ springs, which sense and flex to your shape. Featuring 37.5® active technology which helps to regulate temperature and moisture. This luxury no turn mattress features a ReActive™ 8-turn pocket spring system that independently senses your shape and weight distribution to provide total spinal and body support.

Hypnos Melody King Size divan set

The cover is naturally chemical-free for a soft sleep surface and added peace of mind. Tailored with three rows of hand side-stitching for edge-to-edge support, and hand-tufted for long-lasting comfort.

Special offer £2,699, down from £3,651

Hypnos Clarence Sublime 5’ Divan Set

The Clarence Sublime has ultra-sensitive pocket springs and is made from layers of wool, pashmina, bamboo yarn and alpaca.

This amazing divan has a hidden safe, drawers and comes complete with headboard as part of this luxury package of unparalleled comfort.

Hypnos Clarence Sublime bed

Described on the Hypnos website as ‘Luxurious, top quality pocket sprung mattress with naturally soft and breathable layers of pashmina, organic wool, bamboo yarn and alpaca for breathability and blissful sleep comfort.’

To clear £4,499 reduced from £7,288.

Hypnos Hampton Sublime 4’6” Divan Set

Hypnos Hampton Sublime divan

The Hampton Sublime is another luxury bed with a mattress featuring Hypnos’s intelligent UltraSens™ 15 pocket spring system providing seamless progressive-support and a comfort level that is unmatched with other makes.

The Hampton Divan Set includes headboard and is reduced from £4,437 to £3,299 in our showroom bed clearance.

Hypnos Cypress deluxe 4’ 6” divan set with headboard

The Cypress is a fairly firm mattress made with layers of natural New Zealand wood. The pocket springs have 8 active turns and the mattress, like all from Hypnos, has hand side-stitching and all-natural fibres.

Hypnos Cypress deluxe divan set

Special offer of £1,599 reduced from £2,124.


Second lockdown from 5 Nov

As we are sure you have heard by now, all non-essential shops must close for a second lockdown to curb the spread of Covid-19. As such, we will have no option but to close our doors once again and do our part to save our community.

However, this time we are more prepared, and we all know what to expect. We want to thank everyone, including our customers and staff. We couldn’t go on without you all!

As per the government guidelines, we will be shut as of Thursday this week (5 November). We will endeavour to be contactable over the period of lockdown, so please email or call us and we will get back to you. Regrettably, this does mean that lots of orders will be temporarily postponed, but we will contact you shortly if your order is to be affected.

Thank you for your understanding and we look forward to welcoming you back as soon as possible!

The Flowers Team.


Store re-opening Monday 1st June, 2020

To ensure the safety of our customers and staff, we have carried out a lot of work in the store and followed the government’s best practice in social distancing, the use of hand sanitisers and masks.

Read our recent Shop Safely guidelines from V R Flowers and Son.

Our guidelines will be posted on our doors for those people who may not have read this blog or, our Facebook page.

We can’t wait to see you all and help you choose some lovely furniture, beds and carpets to brighten up your homes and make them more comfortable. We ask that you understand our near 10 week break has meant that we will be running behind with some things and many of our suppliers have also only just returned to their workplaces.

We are doing everything we can to make things safe and to get everyone their products as quickly as possible.


  • If you have ANY symptoms, please do NOT come and see us. As much as we love seeing you all, we must stay safe.
  • We will be closing for lunch from 1 – 2pm every day. This is due to lower than usual staff levels and it ensures our lovely people are available to help you.
  • Please adhere to our 2 metre distancing rules. Tape is on the floor in the main areas to help. (Tape in an ‘X’ indicates an area not to access)
  • Our FRONT DOOR is staying closed. We will be open but to limit people in the building, we have ONLY opened the rear door.
  • Hand sanitiser and masks are available. Please use the hand sanitiser when you enter.
  • Screens have been put up at each desk. As much as we would love to talk face-to-face, these are for everyone’s safety.
  • Flooring and furniture samples will not be able to be removed from the store. This is to reduce the risk of cross infection within the store and the community. Mail order samples are available – so please just ask.
  • Our top floor will remain by appointment only. This is so we can ensure our guidelines are met and we don’t have customers bumping into each other.
  • Deliveries are an ongoing challenge. Please bear with us in regards to logistics. Each customer will be emailed or sent a document that will outline what we need them to do in order to complete a delivery.
  • Please understand that our removal service is currently unavailable for mattresses. Its a difficult decision as we know many of our customers cannot remove their existing mattresses by themselves. However, from a safety and hygene perspective, its a challenge we are yet to overcome. Rest assured, we are working on it.
  • Lastly: All of the above are a shortened version of our Risk Assessment. As with any safety measures, they are subject to change. If you have any questions regarding the above or you think we have missed something, please get in contact with Mark or Will Flowers who will be happy to discuss it further.

If you have any questions, please don’t hesitate to phone on 01323 892040 or ask when you arrive at the store.


Choosing a sofa that’s right for you

How do you go about choosing a sofa which is right for you with so many styles and colours to choose from? You may think you know what you want, but once you start browsing the internet and walking around the sales, the styles, shapes and alternatives seem endless.

The first consideration must be the size. After all, how much space in your living can your sofa take up? Do you want a coffee table or an L-shaped sofa or one which makes a statement and becomes the focal point of your living room?

If your living room is more compact, you will be looking for a smaller settee, and it’s better to be more practical and choose a style and fabric to complement the rest of your room.

Think about how you use your living room. Is it for your family to lounge in and relax? Do you have multiple seating areas where a large group can sit around and chat or is it more for sitting down in front of the TV?

Consider your areas and the shape of your room. Do you need the sofa to act as a divider?

Think also about the upholstery materials – fabric, velvet, leather and whether you need them resistant to fading, and to be stain-resistant.

Choose a style that complements your home – sleek and modern will call for clean lines and perhaps dramatic colours or do you have an eclectic mix of styles, fabrics and patterns. Are you more traditional? If so, the classic sofa will work well and complement the rest of your furniture. Don’t be afraid to add your personal touches, for example, why not use your sense of fun and accessorise a more everyday sofa with quirky, modern cushions or throws.

rebecca buttonback sofa navy

Rebecca (above) has been styled on the well-loved classic Chesterfield. This stylish button-back sofa is available in dark blue velvet, in two sizes and an armchair.

2.5 seat sofa £1079, 2-seat sofa £999, Armchair £669 (prices correct until 15 February 2020)

Roxie 2-seater sofa

Roxie is a stunning new addition to the V R Flowers range. Available in dusky pink or navy-blue velvet upholstery, it’s a neat sofa that fits in any modern setting.

Perfect for those looking to utilise their space, the petite dimensions mean it would fit anywhere. It would even make a fantastic feature in a larger bedroom. Roxie two-seat sofa at £599 while stocks available.

See more of our range here or check out our clearance pages for a real bargain.