Carpets and flooring

Primo Ultra

A dream carpet! 10 year warranty £39.99 sq. metre includes fitting and 9mm high-density underlay

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    About us


    We’re celebrating 75 years in business in Seaford!

    Established as a family business in 1948, we have built an enviable reputation for customer service and quality British brands.  Our 75 years in business have been very happy ones furnishing generations of Sussex customers and their families. Expert advice is invaluable when you are thinking of spending your hard-earned cash on quality furniture for your home. Our knowledgeable staff ensure customers have all the information they need to make the right choices – good value, high street brands (mainly British) and products to match their lifestyles. Our showrooms cover four floors packed with stylish sofas, recliners, beds and gorgeous furniture. You can browse in a relaxed and friendly environment taking as much time as you prefer.

    Furniture, carpets, flooring, beds and sofas

    V R Flowers & Son is a specialist furniture, carpet and bedding retailer combining high-quality products at competitive prices. These are backed up with genuine customer service and free local delivery across most of East Sussex and Brighton and Hove. 

    Find us just opposite the station in Seaford


    You can find us in Seaford, just opposite the railway station and if you turn left at the roundabout, there is free parking available on our forecourt at the rear of the building.  Our entrance in Claremont Road leads directly to our carpet showroom and lifts are available to all four floors. We are fully accessible for disabled shoppers.

    We understand the actual value of giving our customers the best of our experience and that just one of the reasons we can furnish the homes of different generations of families. 

    Our ethos

    Our ethos is to provide customers with outstanding service and to ensure each customer purchases the right product for their needs. 

    We aim to give every customer exceptional value, and hopefully, they will become customers for life. We provide a personal service without the pressure of the usual sales environment. Our staff have been with us for many years, some over 30, which we hope speaks volumes about us. 

    Possibly the most essential part of our business is vetting each product before it goes on sale. Our reputation is so very important to us, and therefore we must consider if each product is fit for purpose before it goes on sale. 

    At V R Flowers and Son, we put our expertise to work on every piece of furniture we choose to put on sale so that our customers can feel confident in the knowledge that every item has approved. But why take our word for it? Come and visit our store and see for yourself or give us a call on 01323 892040 and we will provide the best advice before you invest in a new piece for your home.  

    Where we began 75 years ago

    We are an innovative fourth-generation family business. Our first shop opened in 1948 and the family firm began in a small shop on Seaford’s High Street selling children’s furniture and prams. 

    We quickly outgrew that space and moved into larger premises opposite Seaford railway station. Over the years, we have undergone two large extensions to the premises and are very proud that we still remain a busy independent retailer in the town.

    With four floor floors of furniture and carpets in contrasting styles, materials and finishes we can certainly offer you the chance to make your home stylish, comfortable and modern.

    Why not come along and browse? Spend sometime in our small town, enjoy some great cafe or restaurant experiences and a super selection of local independent traders. We offer free delivery across Sussex from Brighton and Hove through to Hastings and even up to Tunbridge Wells. Please get in touch, or call us on 01323 892040.

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    01323 892040 Contact Us