Carpets and flooring

Primo Ultra

A dream carpet! 10 year warranty £35.99 sq. metre includes fitting and 9mm high-density underlay

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    About us


    Furniture, carpets, beds and sofas in Seaford

    We are a specialist furniture, carpet and bedding retailer offering high-quality products at competitive prices, backed up with genuine customer service. 

    You can find us in Seaford, just opposite the railway station and if you turn left at the roundabout, there is free parking available on our forecourt at the rear of the building.  Our entrance in Claremont Road leads directly to our carpet showroom and lifts are available to all four floors. We are fully accessible for disabled shoppers.

    Established as a family business in 1948, V R Flowers and Son has built an enviable reputation for customer service and quality British brands.  With over 70 years of experience, we can give our customers expert advice on both products, brands and value. Our large open plan showrooms on four floors offer customers space to browse sofas, recliners, beds and furniture in a relaxed and friendly environment. 

    We understand the actual value of giving our customers the best of our experience and that just one of the reasons we can furnish the homes of different generations of families. 

    Our ethos

    Our ethos is to provide customers with outstanding service and to ensure each customer purchases the right product for their needs. 

    We aim to give every customer exceptional value, and hopefully, they will become customers for life. We provide a personal service without the pressure of the usual sales environment. Our staff have been with us for many years, some over 30, which we hope speaks volumes about us. 

    Possibly the most essential part of our business is vetting each product before it goes on sale. Our reputation is so very important to us, and therefore we must consider if each product is fit for purpose before it goes on sale. 

    At V R Flowers and Son, we put our expertise to work on every piece of furniture we choose to put on sale so that our customers can feel confident in the knowledge that every item has approved. But why take our word for it? Come and visit our store and see for yourself or give us a call on 01323 892040 and we will provide the best advice before you invest in a new piece for your home.  

    Our beginnings

    We are an innovative fourth-generation family business. Our first shop opened in 1948 and the family firm began in a small shop on Seaford’s High Street selling children’s furniture and prams. 

    We quickly outgrew that space and moved into larger premises opposite Seaford railway station. Over the years, we have undergone two large extensions to the premises and are very proud that we still remain a busy independent retailer in the town.

    With four floor floors of furniture and carpets in contrasting styles, materials and finishes we can certainly offer you the chance to make your home stylish, comfortable and modern.

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    01323 892040 Contact Us