About Us | V. R. Flowers & Son | Seaford, East Sussex

A local business with an enviable reputation for high-quality furniture and carpets, and genuine customer service.

V R Flowers & Son is a specialist furniture, carpet and bedding retailer combining high-quality products at competitive prices. These are backed up with genuine customer service and free local delivery across most of East Sussex and Brighton and Hove.

Established as a family business in 1948, we have built an enviable reputation for customer service and quality British brands.

In 2023, we celebrated 75 years in business in Seaford!

Our 75th-anniversary celebration was a testimony to our decades of serving the Seaford community. The celebration was a fabulous event with over 100 attendees, and we are truly grateful for the loyalty and support of our customers. Our 75 years in business have been very happy ones, furnishing generations of Sussex customers and their families. This significant milestone reflects our dedication to delivering high-quality products and exceptional customer service.

Our ethos

Our ethos is to provide customers with outstanding service and to ensure each customer purchases the right product for their needs.

We aim to give every customer exceptional value and hope they will become customers for life. We provide a personal service without the pressure of the usual sales environment. Our staff have been with us for many years, and their experience in the trade is invaluable and which we hope speaks volumes about us.

Possibly, the most essential part of our business is vetting each product before it goes on sale. Our reputation is so very important to us, and we take time to work with independent British manufacturers, often family businesses, who produce quality furniture and flooring.

Expert advice is invaluable when you are thinking of spending your hard-earned cash on quality furniture for your home. Our knowledgeable staff ensure customers have all the information they need to make the right choices—good value, high-street brands from top British manufacturers, plus a few from Europe and products to match their lifestyles. Our showrooms cover four floors and are packed with stylish sofas, recliners, beds, flooring and gorgeous furniture. You can browse in a relaxed and friendly environment, taking as much time as you prefer.

Where we began 75 years ago

We are an innovative fourth-generation family business. Our first shop opened in 1948, and the family firm began in a small shop on Seaford’s High Street selling children’s furniture and prams.

We quickly outgrew that space and moved into larger premises opposite Seaford railway station. Over the years, we have undergone two large extensions to the premises and are very proud that we remain a busy independent retailer in the town.

Free parking and fully accessible – Find us just opposite Seaford Station

You can find us in Seaford, just opposite the railway station, and if you turn left at the roundabout, there is free parking available on our forecourt at the rear of the building. Our entrance on Claremont Road leads directly to our carpet showroom, and lifts are available to all four floors. We are fully accessible to visitors with mobility needs.

We understand the value of giving our customers the best shopping experience, which is just one reason we excel at furnishing the homes of different generations of families.

At V R Flowers and Son, we apply our expertise to every piece of furniture we sell so that our customers can feel confident that every item has been approved. But why take our word for it? Come and visit our store and see for yourself, or give us a call at 01323 892040, and we will provide the best advice before you invest in a new piece for your home.

With four floors of furniture and carpets in contrasting styles, materials, and finishes, we can certainly offer you the chance to make your home stylish, comfortable, and modern.

Why not come along and browse? Spend some time in our small town and enjoy some great cafe or restaurant experiences and a super selection of local independent traders.